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MSN Cars Logo / Animated 3D Logo
Flash Here
Motion Graphics StudioBrighton Design Company
Shoreham by Sea Graphics
> Completion: Dec 12 2006
> Turnaround Time: 2 weeks

Shoreham by Sea Studio
> Maxon Cinema 4D
> Adobe After Effects
> Sony Vegas
> Adobe SoundBooth

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Motion GFX Project Overview

The UK division of MSN Cars offers the most comprehensive coverage of the latest motor shows, motoring news and vehicles to be released.

Its audience is primarily webbased, so a lot of video content is pushed through their website. We were asked to bring the MSN Cars logo to life, with a 5 second duration for usage as a bumper to the videos shown on their website.

The initial ideas involved creation of the logo into a 3D environment, which was modelled and skinned in Maxons Cinema4D. Once we had set the camera paths and animation, we used the butterfly part of the MSN logo as a particle, and rendered the 3D motions with a multipass render.

This was then taken into After Effects, where a final render layer of effects and glows were applied.

Project Overview

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