Rzari - Delicate Food Design

Category: video | Project Type: Promotional

Who are Rzari?

Small business owner Mona Roudsari approached Dreamshock for assistance with the launch of Rzari, her new business offering three core services: exceptional fruit carving, beautiful tea parties and a specialist tea service - catering for corporate events, weddings and private parties.

What did we do?

We listened to Mona and her business partner’s vision for their exciting new venture and put together a bespoke solution to meet their needs; this included creating visual content in order to bring the business to life, which included:

Logo and Branding - Taking inspiration from the fruit carving service and keeping the colour palette soft and gentle, utilising the pastel colours we know that Mona loves

Promotional Video - Mona provides unique services not found anywhere else, so a promotional video was key to showcasing her work and bringing her personal service to life

Stills Photography - Whilst filming we were able to capture product photography for the website of the food, fruit carving and tea service, this provided a cohesive look and feel with the promotional video

Bespoke Website - A unique service offering deserves a bespoke website, built specifically for the client - rather than a templated solution. With all the visual content now in place we designed and built the website utilising the pastel colour palette, along with thin light weight fonts and making best use of the photography and videography available

Copywriting - In order to compliment the Rzari service offering further, professional copywriting was required to describe the products and services available, clearly and succinctly - plus it was key to ensure that the right messaging resonated with the target audience in mind.


We brought Mona’s vision to life, illustrating the uniqueness of her proposition – the combination of her skills, service and charming persona – take a look at the video and see what you think!

"Dreamshock were an absolute delight to work with. The team took time to understand our business and helped us all the way through design to implementation. They have a very good work ethic and clearly love what they do. The team managed to create a fun, enjoyable and memorable experience, even when things got tough. Dreamshock took time and made sure we were happy at all stages of the project. In the end they delivered a very polished product that we're proud to show our clients. We look forward to working with the Dreamshock team again! Thanks guys!"

Mona Roudsari

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